Tag Archives: marketing

Keys to a Successful 2016 Holiday Marketing Campaign


November is here. Halloween is over, the leaves are starting to fall, and the weather is getting colder. The holidays are just around the corner and the hustle and bustle of the season is about to begin. November 1st marks the day when most people begin their holiday shopping. The stores are full of gifts, wrapping paper, and décor making everyone feel festive.

According to the National Retail Federation (NRF), this holiday season is predicted to be even greater than last year with retail sales set to increase 3.6% and online sales set to increase between 7% to 10%. With holiday shopping sales set to increase, do you have the marketing pieces ready to capture a piece of the pie?

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How to Market to Millennials


Marketing to Millennials

As the millennial generation has surpassed the size of the baby boomers, they are now the largest living generation to market towards in the United States.  They are known for their uniqueness and individuality which means traditional marketing techniques are not useful when advertising to them.  Instead, creative marketing towards their interests (not their wallets) leads to positive thinking about your brand. Millennials like to be engaged; they don’t just want products fed to them, they want an experience.  In order to capture their attention, generate valuable content that relates to their interests or provides information that is useful to them.  Because this generation is moving so quickly, it is crucial that your content and marketing methods are up to date and relevant to what millennials are looking for.  Use the following strategies to capture the attention of this young and social generation.

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Ascent360 Becomes A Google Partner!

How To Reach Your Customers On Google & Find Similar Prospects

Ascent360 is thrilled to have been certified to become a proud Google Partner! Similar to with Facebook, we have integrated our Customer Data Platform with Google and can now export custom segmented audiences directly to Google AdWords.  AdWords automatically creates “Similar Audiences” based on your uploaded customer lists allowing you to expand your reach exponentially. Once your campaigns are set up, you simply add the audiences of your choice to the campaign and watch your Return on Investment (ROI) soar.  Talk to customers & prospects where they spend their time – Email, Facebook, Google, YouTube or Direct Mail – and ensure your maximum reach. 

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Scott Presenting at OIA Rendezvous


OIA Rendezvous – Denver, CO

Are you passionate about the outdoor industry and interested in learning more about protecting our land, creating innovative gear and expanding the outdoor industry community? If so, then OIA Rendezvous is the event for you or your company to attend. Learn about this ever changing industry and how your company or brand can learn, adapt and grow to become a driving force within an industry so many are passionate about. Within the event are numerous educational tracks that provide high quality content and collaboration with fellow OIA members to help foster a healthy outdoor economy. As a part of that education track, Scott Buelter, the President of Ascent360, will be presenting on how to best utilize your marketing spend and talk to your customers where they are listening. Speaking details are below.

Attending OIA? Contact us to set up some talk business or allow us to show you around our home town!

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Heading to Interbike!


Ascent360 is headed to Interbike!

Interbike is an industry trade show held in Las Vegas, Nevada with one simple goal; to unite an industry. According to Interbike.com, the show is held once a year to bring the bicycle industry together to meet and talk through different business objectives. So why would we, a software company, be attending a bike industry event? Well, good question! With many clients in the bike industry including Mike’s Bikes and The Accell North America brands, we feel it is important to continually attend industry leading events such as these to better understand what hurdles our clients are facing as well as understand where the industry is headed. We work with our clients to create and execute successful marketing strategies, and without a good grasp of the industry, our help can only go so far. 

Are you or your company planning to attend Interbike this year? If so, let us know and we can show you how we can help your company drive the most revenue from your marketing efforts. Or at the very least, let us get you a drink! It is Las Vegas after all….

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