Tag Archives: marketing

4 Steps to Creating Great Facebook Campaigns

Now that you’ve learned how to push an audience segment from Audience Selector to Facebook Custom Audiences, the next step is creating Facebook campaigns. To begin, you’ll want to login to your Facebook Business Manager Account and navigate to the Power Editor. From here, you can click on ‘Create Campaign’ in the upper left hand corner in order to get started.

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New Feature: Facebook Integration

Facebook Integration

How to Utilize Facebook to Talk to Your Customers & Gain New Ones

Ascent360 is excited to announce our newest release and customer portal enhancement: Facebook Audiences Integration. In addition to building segments to build email and direct mail lists, or simply export them, our clients now have the option to push those same segmented lists directly into their Facebook for Business accounts! Talk to existing customers through the creation of a custom audience or use that same segment to build a “look-a-like” model and reach prospective customers. With over 900 million visits every day to Facebook, you can now talk to your customers and prospects where they are spending the most time.

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Email Automation Series – Re-Engagement Emails

Email Automation Series: Re-Engagement Emails

Why You Should Have One

There comes a time in every business when a subscriber needs to either be woken up, or let go. If your engagement rates are starting to decline, it could be because you haven’t cleansed inactive subscribers out of your list and subscribers are starting to get fatigued. Remember that your communication needs to be a two way street and if your subscribers are no longer engaged with your brand, then it may be time to let them go which allows you to focus on worthwhile prospects and customers. Continuing to send email to an inactive subscriber can not only decrease your marketing programs engagement rates, but can also take a hit to your budget. In order to avoid spending money on subscribers that are no longer interested, it is important to build out a Re-engagement strategy you can stick to!

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Exclusion Groups: It’s Not Rude to Exclude

It's Not Rude to Exclude: Why You Need Exclusion Group

At Ascent360, we are constantly stressing the importance of knowing your audience. And, after putting crucial time and consideration into developing a targeted audience for each of your email marketing campaigns, it’s worth noting that it can be just as important to determine whether there are people in that group that you shouldn’t send to. Creating an exclusion group can help you target only the right people for your message.

Oftentimes, there are good reasons to exclude subscribers from a campaign in order to keep communications with your database as relevant as possible. And, with Ascent’s insight into the demographics and most recent actions and purchase behaviors of your customers, there is no excuse not to know your customers and speak to them accordingly.

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Exclusion Groups: It's Not Rude to Exclude

It's Not Rude to Exclude: Why You Need Exclusion Group

At Ascent360, we are constantly stressing the importance of knowing your audience. And, after putting crucial time and consideration into developing a targeted audience for each of your email marketing campaigns, it’s worth noting that it can be just as important to determine whether there are people in that group that you shouldn’t send to. Creating an exclusion group can help you target only the right people for your message.

Oftentimes, there are good reasons to exclude subscribers from a campaign in order to keep communications with your database as relevant as possible. And, with Ascent’s insight into the demographics and most recent actions and purchase behaviors of your customers, there is no excuse not to know your customers and speak to them accordingly.

Read more ...