Tag Archives: metrics

Webinar: 5 Key Customer Metrics to Measure

Do you believe/trust the data you have? Do you act on the insights discovered within the data? What is done when an insight doesn’t jive with your brand narrative? Part 1 of this webinar will focus on empowering your organization to build an enriching experience for each customer by employing 5 metrics to simplify your data’s complexity and to better understand the significance of what your customer is really ‘telling’ you.

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Infographic: 2016 Holiday Marketing Guide

2016 Holiday Marketing Guide

Every holiday season, we see different trends and forecasts in purchasing behavior. For the 2016 season, the main differences from previous years is the continued growth of online sales and the explosion of mobile commerce. As mentioned before, it is more important than ever to focus on mobile efforts as retail sales on a smartphone doubled year over year. To gain the most from your holiday marketing, we have prepared the below infographic for your use! See more below!

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8 Things You Probably Didn't Know About AscentCRM

8 Things you probably didn't know about AscentCRM

Today’s consumer is now firmly in control of their own destiny, having complete control over which companies earn the right to communicate with them through digital channels.  Abuse that trust and that right is removed with the click of an unsubscribe link.  The business world is swimming in an ever raising tide of customer data and that tide raises all ships.  AscentCRM works with companies large and small to help turn that data into insight.  Insight that ensures they are sending the right message, to the right person at the right time, thus maintaining that level of trust and turning relationships, with the right customers, into profit.

So, who is this company called AscentCRM you ask?  Here are some interesting things you may not know about us.

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Beginner Conversion Study to Launch Second Year

The NSAA Beginner Conversion Study is launching for the second year. With many resorts taking advantage of this study and jumping on board, the study is gaining a lot of interest within the industry. RRC and Ascent360 are working together to provide the research and technology for the program. With a new dashboard and added reporting functionality, participants will have a deeper insight into their data. To learn more about the program, please read the below article or visit NSAA to find out more!

Below is a rundown of what the program is, how it works, and why it is important for the industry to learn more about the growth of their sport.

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Measure the Funnel: 5 key metrics to Track Your CRM Program

What are the key metrics you are using to monitor and manage your business? Critical metrics certainly include revenue growth, same store sales and customer growth. However, I would like to propose 5 additional metrics that you may not be tracking…but should be. These metrics help create a disciplined approach to managing the marketing funnel. Managing the process from pulling in new prospects through building loyal advocates is critical to any business – B2B or B2C, Retail, Brand or Resort.

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