Why You Should Have One
Like the Post Purchase Product Review Email, an email asking for customer feedback or to take a quick survey can go a long way. This survey, however, goes beyond simply reviewing a product or service. This can range from customer service experience, to ease of purchase, to feedback on an event they just attended, or perhaps a hotel or resort they just returned from. These emails and surveys are easy to create and can give you invaluable information that you otherwise couldn’t have received. Capturing customer testimonials as well as taking the customer through the post-purchase journey allows them to feel like a part of the brand. Who knows, maybe they will even refer a friend if they had a great experience!