Tag Archives: retail

How Technology is Changing the Retail Landscape

In a world where technology is replacing human practices, there’s pressure on brick-and-mortar retailers to up their game and deliver products that are easily accessible, easy to navigate, and consistent across multiple points of purchase. And though there is still extreme value to face-to-face sales, these unavoidable technology changes prove to be daunting for many retailers. Read on to learn about the changing retail landscape and what can be done to overcome these challenges. 

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Ascent360 Attending IRCE in Chicago

About IRCE

IRCE gathers retail trailblazers from across every industry segment for four days of learning, discovering, and networking. With an average attendance of 10,000 and growing, this conference and trade show is targeted for business owners of all sizes. IRCE enables you to explore the latest technologies and service providers while gaining knowledge and inspiration from the movers and shakers of the industry. If you sell online, you should attend IRCE. And if you don’t you can learn why you should be part of an e-commerce strategy.

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Ascent360 Headed to Las Vegas

ShopTalk

 ShopTalk Retail and E-commerce Event – March 19-22, 2017

Ascent360 will be in Las Vegas, Nevada attending the ShopTalk Retail and E-commerce Event from March 19-22, 2017. 

ShopTalk is a retail and e-commerce event that holds numerous sessions featuring top leaders of well-known brands. The event at The Aria Las Vegas draws everyone in, from retailers and brands, startups, tech companies, investors, media and analysts. It covers each shopping phase from the customer’s discovery, to shopping, to buying products and services. Additionally, it covers how to change customer’s preferences and expectations and increase buying patterns through new learning the latest trends, technology platforms, and business models. With its 500+ CEOs and 200+ companies attending, learning, networking, and helping grow your business is inevitable.

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Speaking at Outdoor Retailer Winter Market

Ascent360 is hosting an Educational Session!

Planning on attending the Outdoor Retailer Winter Market this year?  Scott Buelter, CEO of Ascent360, will be presenting on how to optimize marketing efforts to reach customers where they are spending their time.  Many companies currently market via traditional marketing channels such as Direct Mail and Email Marketing.  However, this session will discuss the best marketing tactics to reach customers through other channels such as Facebook and Google.  So, forget wasting your time and money on outdated marketing techniques that are ineffective and begin to modernize your advertising.  By optimizing your spend and extending your reach through more modern networks, you can dramatically reduce your marketing costs while increasing your revenue.

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How to Market to Millennials

millenials_web

Marketing to Millennials

As the millennial generation has surpassed the size of the baby boomers, they are now the largest living generation to market towards in the United States.  They are known for their uniqueness and individuality which means traditional marketing techniques are not useful when advertising to them.  Instead, creative marketing towards their interests (not their wallets) leads to positive thinking about your brand. Millennials like to be engaged; they don’t just want products fed to them, they want an experience.  In order to capture their attention, generate valuable content that relates to their interests or provides information that is useful to them.  Because this generation is moving so quickly, it is crucial that your content and marketing methods are up to date and relevant to what millennials are looking for.  Use the following strategies to capture the attention of this young and social generation.

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