Tag Archives: software

Ascent360 to Host Company Update Webinar

Ascent360 to Host Webinar for Clients with Company and Industry Updates!

Webinars are a great way to connect with others on a more personal level. They allow you to interact and get your questions answered from the convenience of wherever you may be. Leaders from Ascent360 will be discussing topics such as our product road map, new features we have launched, company news and upcoming events, industry updates, and other topics. Please join us! This will also be a time to come to us with questions. We will be asking for clients to submit questions prior to the webinar for us to run through. We hope you will be able to join us and participate in what we feel will be a beneficial update for all clients!

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Warning: You're Losing Money by Not Using a Customer Data Platform

Customer Data Platform

Helping to grow revenue and drive engagement, Ascent360 resides in the business of creating needle moving campaigns for any marketer. The term CDP, or Customer Data Platform, has recently emerged as the solution to companies needs for accessing better customer data and using that data to drive personalized engagement. Companies now see having a CDP as an integral part of helping to increase their ROI. These SaaS (Software as a Service)-based platforms provide highly targeted, omni-channel marketing strategies direct to customers and prospects. They also allow the company to get a complete view of the customer, no matter the touch-point. Ascent360 solves marketing problems that many companies are dealing with. Our technology combines data from multiple sources, such as point of sale, e-commerce, and email sign-up, and feeds that data into one cloud-based customer database allowing you to see a full 360 view of your customer. Using this combined data, you are then able to segment and analyze your customer base to create targeted and personalized marketing campaigns. Ascent360 integrates with the tools you already use to then push these personalized campaigns to marketing channels such as Facebook, Google, Direct Mail, and any Email Service Provider being used. We then pull that data back into our platform as well to see what is working, what is not, and help you make smarter marketing decisions.

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What Exactly is CRM?

Have you ever been asked who your customer is, what is their value, and what are they purchasing but couldn’t find the answer? Knowing who your customer is may be one of the most valuable pieces of information you can know about your business. Understanding values such as purchasing behavior, lifetime value, and RFM score can allow you to make needle moving business and marketing decisions. A customer data platform, or CRM software, such as Ascent360 can help you gather, analyze and execute successful campaigns using data you already have!

So how exactly do we create a customer data platform for you and your business? It starts with finding all the different places where you store customer data such as your retail Point of Sale, ERP, ticketing, rental or even lodging systems.

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