Tag Archives: strategy

Upcoming Webinar: Don’t Just Survive the Changing Retail Landscape

 Upcoming Webinar: Don’t Just Survive the Changing Retail Landscape, Learn How to Thrive!

When: Thursday, February 15, 1:00 P.M. (MT)

Where: Register Here!

About the Webinar: The Outdoor Industry Association and Ascent360 are hosting a webinar on February 15! The retail landscape is changing. With giants such as Walmart and Amazon controlling much of the market, companies are finding it hard to not only survive but to actually thrive in this environment. To stay competitive and continue to grow your business, you need to have the right pieces in place to be successful. At Ascent360, we have learned that customer data is the most important tool to power your business growth.

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How to Prioritize Your Marketing Time

 

You are probably running a hundred miles a minute, especially during the holiday season. So, allocating your time to those activities that will generate quality leads and customers is extremely important. There are a couple campaigns and best practices we recommend you start with instead of trying to do everything at once!

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The Holiday Present Companies Want: Data they can Use

The Holiday Present Companies Want: Data they can Use

When you think about marketing to prospects and customers around the holidays, you probably don’t first think of data. You likely think of beautiful creative, festive words, big deals, and attracting the most people you can. The thing is, you can’t have a successful holiday season without good, usable data. Breaking through the clutter is possible when you analyze and smartly use your data. Because at the end of the day, data’s just data until you use it, right?

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Warning: You're Losing Money by Not Using a Customer Data Platform

Customer Data Platform

Helping to grow revenue and drive engagement, Ascent360 resides in the business of creating needle moving campaigns for any marketer. The term CDP, or Customer Data Platform, has recently emerged as the solution to companies needs for accessing better customer data and using that data to drive personalized engagement. Companies now see having a CDP as an integral part of helping to increase their ROI. These SaaS (Software as a Service)-based platforms provide highly targeted, omni-channel marketing strategies direct to customers and prospects. They also allow the company to get a complete view of the customer, no matter the touch-point. Ascent360 solves marketing problems that many companies are dealing with. Our technology combines data from multiple sources, such as point of sale, e-commerce, and email sign-up, and feeds that data into one cloud-based customer database allowing you to see a full 360 view of your customer. Using this combined data, you are then able to segment and analyze your customer base to create targeted and personalized marketing campaigns. Ascent360 integrates with the tools you already use to then push these personalized campaigns to marketing channels such as Facebook, Google, Direct Mail, and any Email Service Provider being used. We then pull that data back into our platform as well to see what is working, what is not, and help you make smarter marketing decisions.

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