DENVER BUSINESS JOURNAL – Ascent360, the Golden-based maker of marketing software, raised $1.9 million in seed-round funding it plans to use to spread the word about its technology beyond the active lifestyle and retail clients it has.

The 15-employee company announced the funding Friday. Backing came from Access Venture Partners, Nelnet, Bialla Venture Partners 2, Service Providers Capital, Rockies Venture Club and some private individual investors.

The company had expected to raise about $1 million but found more investor interest and the chance to have more resources to grow, said Scott Buelter, CEO of the three-year-old company.

Venture Capital Funding
Ascent360 software is used by digital marketers at retailers, resorts, ski rental businesses and similar companies.

“Investors saw that Ascent360 had good traction in active lifestyle customers, but the technology is applicable to a wide range of industries,” he said.

The company is hiring to fill five positions now. Its growth projections are to have 100 employees in three to five years, Buelter said.

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