With the holidays just around the corner, time is running out for shopping for those last minute holiday presents. Though many might have completed their holiday buying already, there are still a lot of last minute shoppers that have yet to even start. As a retailer, it is important to push hard the last couple of weeks and give customers a chance to pick up last minute items from you. So what exactly should you be promoting?
Free Shipping or Guaranteed Delivery
Free shipping day is this Friday, December 18th. After this date, many stores cannot ensure Christmas delivery. With online shopping gaining more traction than ever, if you have the opportunity to promote free shipping or guaranteed holiday delivery, now is the time to put these offers front and center. When time gets short, consumers are more likely to abandon brand loyalty and instead purchase with the company that best meets their needs.
Gift Cards – In-Store and Online
Gift cards become increasingly more popular the closer we get to the deadline. With options and ideas running low, a gift card can be the perfect gift for that last minute shopper. Have e-gift cards? Even better! Now the convenience of buying online and printing at home is right at your finger tips. If you have these options available, send an email to consumers reminding them to pick up that list minute gift for the person on their list!
% or $ Off – Last Minute Shopping Specials
For those waiting until the last minute, even with their options significantly limited, they are still looking for a good deal. Promoting a sale for those that have waited can be a good way to bring in last minute sales! Create a flash sale that only lasts a few hours on Christmas Eve, or an in-store incentive like doorbusters or sweepstakes to get them in the door.
Get Ready For Clearance!
The days following Christmas can be almost as busy as the days leading up to it. With consumers stocked full with gift cards and money received during the holiday, they are ready to start spending! Clearance sales can bring in many shoppers looking for a deal or picking up that item that was left off their Christmas list. Make sure you are prepared for the after holiday rush!