Heading to Outdoor Retailer Summer Market!
- Friday, 29 July 2016 14:32
Outdoor Retailer is Around the Corner!
Will you be attending? Ascent360 will be at Outdoor Retailer summer market from Wednesday August 3rd until Saturday August 6th. While walking the floor and meeting with current clients, we would also love the opportunity to meet some new faces and talk about how we can drive revenue for your business. If you will be attending and want to chat or grab a beer, reach out to our VP of Sales, Evelyn Kirby at 315-559-9865.
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Email Automation Series – Re-Engagement Emails
- Thursday, 14 July 2016 11:12
Why You Should Have One
There comes a time in every business when a subscriber needs to either be woken up, or let go. If your engagement rates are starting to decline, it could be because you haven’t cleansed inactive subscribers out of your list and subscribers are starting to get fatigued. Remember that your communication needs to be a two way street and if your subscribers are no longer engaged with your brand, then it may be time to let them go which allows you to focus on worthwhile prospects and customers. Continuing to send email to an inactive subscriber can not only decrease your marketing programs engagement rates, but can also take a hit to your budget. In order to avoid spending money on subscribers that are no longer interested, it is important to build out a Re-engagement strategy you can stick to!
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