Monthly Archives: May 2019

Ascent360, Smartwool and the Outdoor Industry Association Presents…

An educational webinar for brands and retailers with Amazon stores looking for a way to build authentic relationships with all their customers.

Register Today for: How to Own Your Amazon Customers

On June 6th at 1 pm MT Ascent360, in partnership with Smartwool and OIA, will host “How to Own Your Amazon Customers”.

In this webinar, Greer Van Dyck, eCommerce Marketing Manager from Smartwool, will discuss the challenges of marketing to unknown customers, especially those who purchased on Amazon.  While Amazon provides an invaluable opportunity to reach a huge audience with a high intent to buy, standing out in a category and Amazon’s policies present issues for ecommerce businesses.

Scott Buelter, OIA Board member and CEO of Ascent360, will demonstrate how retailers generating a high volume from their Amazon store can use data to market directly to customers while still respecting Amazon’s Terms of Service. 

However, the ability to turn unknown buyers into known customers is just the first step to realizing value.  The next part is encouraging repeat purchases.  Creating loyalty is one of the best ways to increase business growth.  The webinar will show you how to achieve both of those goals with a marketing technology called a Customer Data Platform (CDP).

Nearly a decade ago, Ascent360 was one of the first companies to develop a CDP and remains an industry leader today.  Our platform, along with a proven success playbook, is the key to better marketing to all your prospects and customers regardless of channel. 

If you are a B2C company looking to own your Amazon customers, we can help. Start by attending this informative webinar to learn how a CDP leads to insight and impact.  All webinar attendees will also receive a complimentary data assessment so you understand how a CDP can help you own your market.

Ready, Set, Register!

Shawnee Mountain Selects Ascent360 to Supercharge its Outreach to Millions in Nearby Metropolitan Areas.

Ascent360’s unique combination of intelligent consumer insightsand marketing best practices ready Shawnee Mountain for increased visitors.

Golden, Colorado — May 23, 2019 — Today, Ascent360, a leading Customer Data Platform (CDP) provider for mid-market companies, announces Shawnee Mountain is relying on the company to enhance marketing effectiveness and reach growth targets. 

Shawnee Mountain is a family-oriented ski resort in the eastern Pennsylvania Poconos region within a short drive from New York City and Philadelphia.  The popular resort opened in 1975 and now has 125 acres of skiing terrain across 23 trails, two terrain parks and a snow-tubing area.  Shawnee Mountain also hosts an outstanding lineup of events throughout the entire year. 

Given the resort’s year-round attractions and the proximity to large metropolitan areas, the company wanted a way to efficiently personalize its marketing communications and extend its reach.  “What impressed us the most was Ascent360’s marketing expertise,” said Jim Tust, Shawnee Mountain general manager. “We will benefit from the marketing playbooks and dedicated customer success manager.”

Ascent360 implements marketing best practices with clients that are honed from deep industry knowledge and its resident digital marketing experts.  “Our goal is to help our clients succeed,” said Carlos Perez, chief revenue officer at Ascent360. “What works for businesses like Shawnee Mountain is to augment our platform with marketing guidance and customized campaigns that result in attributable revenue.” 

Ascent360 partners with mid-market companies from software implementation through value realization.  The company pairs a marketing expert with each client.  With Ascent360, clients see an immediate return in their first year and sustained growth year over year.  

For more information:

Kristi Ashton