All-Season Resort Can Deliver Personalized Customer Experiences with Martech Firm
Golden, Colorado, July 29, 2019 — Ascent360, a pioneer in customer database platform (CDP) technology for mid-market companies, today announced that Pine Mountain Resort is among the growing list of companies looking to boost business year-round through marketing insights.
Pine Mountain Resort is a 240-acre property in Michigan’s upper peninsula, two hours from Green Bay, Wisconsin, including lodging, fine dining and wedding and meeting space. In the winter, they offer downhill skiing, with 5 lifts servicing 31 runs; when the weather warms, they welcome golfers of all abilities to Timber Stone Golf Course at Pine Mountain (rated five stars by Golf Digest). The 80-year-old resort wants to strengthen visitor relationships and convert single-season customers into all-season ones.
“We want to give each guest the optimal experience, tailored just to them,” says Jay Van Zeeland, ski and marketing manager at Pine Mountain Golf and Ski Resort. “The Ascent360 platform brings together data from all of our systems so we can communicate with skiers, snowboarders, golfers and business travelers in a way that truly interests them. We can also make our winter visitors aware of resort activities they’d enjoy in the summer, and vice versa.”
“People usually visit a resort’s website a few times before they book a trip. Personalizing follow-up messages to repeat site visitors translates directly to new business — and the same goes for encouraging guests to return season after season,” says Carlos Perez, chief revenue officer at Ascent360. “With the Ascent360 platform, all-season resorts can go beyond traditional segmentation to achieve true personalization.”
Van Zeeland says Pine Mountain chose the Ascent360 CDP because of the comprehensive information it provides about each customer, creating outreach messages from data such as website visits, hotel bookings, lift tickets and tee-time reservations. He adds that Ascent360 provides a dedicated in-house marketing expert who is helping them create more profitable marketing campaigns.
“This is an example of how Ascent360 combines our expertise in data integration with comprehensive marketing guidance,” says Perez. “We form true partnerships with mid-market companies to deliver immediate returns and prove our value every year.”
Ascent360 is a leading Customer Data Platform (CDP) provider for small to midsize companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today serves over 150 customers across multiple retail and e-commerce segments. By partnering with business-to-consumer (B2C) companies, Ascent360 combines the deep data integration and architecture expertise of its Software-as-a-Service solution with comprehensive marketing guidance from in-house experts, building authentic prospect and customer relationships. Ascent360 guarantees immediate return on investment and year-over-year growth.