Monthly Archives: September 2019

ASCENT360 WELCOMES JASON ROOT AS SENIOR VICE PRESIDENT OF CLIENT SUCCESS TEAM

Root to Help Company Implement Methodology to Ensure Predictable Client Success

GOLDEN, COLO., Sept. 30, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, today announced a new Senior Vice President of Client Success: Jason Root. Root, a professional services veteran, has been brought on to help Ascent360 clients quickly realize value and combat steep learning curves common during the adoption of new marketing technologies.

“Jason is an exceptional operations leader, “says Scott Buelter. “He has led multiple departments at data giants such as Epsilon and Oracle and has built teams at successful marketing technology start-ups. Jason and his team will be pivotal in helping our company and our clients grow.” 

Root has a background in account management, client services, Software-as-a-Service (SaaS) implementations, process development and operational delivery.  Additionally, he has digital marketing and data management expertise — which Buelter says makes him a natural fit for Ascent360.

“I am happy to join a growing company that partners with clients to maximize the value of the technology” says Root. “Like the rest of the company, the team and I are focused on client results.”

Root is tasked with leading Ascent360’s client success teams and partnering with Ascent360’s clients to deliver significant value.  A key differentiator of the Ascent360 CDP solution is the unique combination of client facing service offerings delivered together with its innovative SaaS platform.  Ascent360 provides a dedicated client success manager who partners with clients from signature through to scaled execution.  Ascent360 also deploys experienced implementation resources to ensure rapid integration of systems and data scientists and marketing experts to strategize with clients to ensure long-term revenue growth. 

CDPs are designed to enable businesses to build authentic relationships with customers,” says Buelter. “We live that philosophy by forming trusted relationships with our own clients. Jason knows how to develop lasting partnerships and will ensure our methodology is repeatable to make our clients’ success predictable.” 

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today manages over 150 databases for clients across the brand, retail, resort and e-commerce segments. With the mission of simplifying and humanizing data, the Ascent360 Software-as-a-Service solution helps marketers understand their customers and personalize their approach to meet individual needs. Ascent360 offers on-going data analysis and strategic marketing guidance to guarantee an immediate and a long-term return on investment.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.  

Need a little marketing inspiration?

How about a quick dose of insight to help you create the right buzz for your company?  The Ascent360 Marketing Shots are just what you ordered.  In 10 minutes or less you will get a shot of trending marketing topics in all kinds of marketing flavors for brand, retail, e-commerce, resort and lodging marketers.  Sign up today to get the menu in your inbox or visit us here to get the list of weekly specials. 

In September we have the following shots already poured:

  • What is a Customer Data Platform – everything you wanted to know about CDPs from the industry’s foremost expert – David Raab, founder and CEO of the Customer Data Platform Institute. Listen and learn why Gartner called CDPs 1 of 4 transformational marketing technologies in 2019.
  • How to Avoid Personalization Pitfalls – 2019 Forrester research showed that bad data wastes 21 cents of media dollar spent. Bad data also reduces conversion rates, makes unhappy customers and loses prospects. Don’t waste any more money – learn how good data is the key to mastering (and automating) personalization. We have two kinds – a personalization shot for ski resorts and a shot for brands/retailers.

We are data and marketing experts, who love to share our learnings, so sign up and you will get these quick hits that keep you energized with marketing knowledge.  Take a shot with us by signing up!

DIAMOND PEAK SKI RESORT ADOPTS ASCENT360 CUSTOMER DATA PLATFORM

Resort Seeks to Centralize Customer Data and Orchestrate Personalized Messaging  

GOLDEN, COLO., Sept. 9, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced today that Diamond Peak Ski Resort will adopt the platform to unify its many customer data sources.

Part of the Incline Village General Improvement District’s (IVGID) community services division, Diamond Peak is a community-owned ski resort, located in the Sierra Nevada mountains near the California and Nevada border.  Nestled on the northeastern shore of Lake Tahoe — one of the most popular ski destinations in the U.S. — Diamond Peak has a vertical drop of 1,840 feet, average annual snowfall over 300 inches and 655 acres of terrain. Of its 30 trails, Crystal Ridge is rated among the World’s 100 Best Ski Runs by CNN Travel.  Diamond Peak is also known for being affordable, family friendly, and offering lake views from almost every run.

“We are considered a hidden gem in the West,” said Paul Raymore, head of marketing at Diamond Peak Ski Resort. “But with so much to offer, we wanted to get the word out while also improving our communication with our local residents.” The resort chose the Ascent360 CDP to consolidate their customer data from multiple systems to create a platform for more personalized campaigns.

“Diamond Peak wants to build on their family feel as they expand their customer base,” says Carlos Perez, chief revenue officer at Ascent360. “With the Ascent360 CDP, their marketing team can trust their data and message to skiers, snowboarders and golfers individually, but at scale.”

The Ascent360 CDP integrates data from multiple customer touch points, which for resort operators can include: the email service provider (ESP); customer relationship management (CRM) software; point-of-sale (POS) systems; ecommerce systems; equipment rental databases; lift scan information; and lodging records. Once the data is integrated, resorts have a complete view of a visitor’s experiences. From this vantage point, they can develop messaging tailored to that person or family.  

“With the Ascent360 CDP, Diamond Peak and IVGID can develop authentic relationships with prospects and customers,” Perez says. “And can continue to grow their brand as a community ski resort in one of the most beautiful places on earth.”

 

About Ascent 360

Ascent360 is a leading Customer Data Platform (CDP) provider for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today manages over 150 databases for clients across multiple retail, resort and e-commerce segments. With the mission of simplifying and humanizing data, the Ascent360 Software-as-a-Service solution helps marketers understand their prospects or customers and personalize their approach to meet individual needs. Ascent360 offers on-going data analysis and strategic marketing guidance to guarantee an immediate and a long-term return on investment.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.