Author Archives: Kristi Ashton

We Have our Clients Covered for the California Consumer Protection Act.

Here’s what else you need to know!

  • What Does the CCPA Cover?
    • Although the CCPA has been compared to GDPR style legislation, it does not relate to marketing messages, but does apply to the selling of personal information.
  • Key Dates to Be Aware Of
    • The California Consumer Privacy Act (CCPA) was enacted on June 28, 2018. It will go into effect in January 2020, but the regulations are still being finalized. July 1, 2020, is when the CCPA will start being enforced.
  • How You Proactively Ensure You’re in Compliance
    • We strongly recommend you work with your legal team on how to respond to “right of access” or “right of deletion” requests and any necessary compliance implications or privacy policy changes.
  • What Is Ascent360 Doing to Adapt to This Legislation?
    • We are updating our Master Service Agreement to provide coverage and are updating our Privacy Policy.
    • We will keep all our clients up to date with any changes.

ASCENT360 TO ACCELERATE MAGICALBUTTER MARKETING STRATEGY

CDP and Marketing Guidance Will Help Deepen Customer Relationships

GOLDEN, COLO., NOV. 21, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced today that infusion device manufacturer MagicalButter has chosen the company to accelerate its data-centric marketing strategy. 

MagicalButter produces the first countertop Botanical Extractor™, which combines an immersion blender, a digital thermostat and a heating unit primarily for making cannabis-infused butter, oils and tinctures. With the global legal marijuana market projected to exceed $15 billion in the next 2 years — and recreational use as the fastest-growing segment — MagicalButter is poised to grow along with it.

“MagicalButter has two interesting marketing challenges,” says Iram Cesani, the company’s Digital Marketing Manager. “First, the cannabis industry as a whole lacks the transparency of first-party data across enterprise SaaS and eCommerce marketplaces. As a cannabis technology company ancillary to the industry – we are often subsidized under the label of a direct-to-consumer flower brand. Second, we sell on Amazon, which means we receive limited information about our customers. Amazon, like most brands today, want to leverage the marketplace beyond conversions or post-purchase data. In order to elevate the cannabis conversation, I need to augment the information I have about each prospect and customer and centralize that data so I can act in real-time That why we’re working with Ascent360.”

The Ascent360 CDP will enhance the MagicalButter data and automate tailored communications to their diverse audience. With the growth that MagicalButter is experiencing, Ascent360 will apply a fast-tracked path to value. The process includes integrating customer data and marketing channels, then augmenting the MagicalButter database using the Ascent360 proprietary Expansion Engine™. Finally, a set of revenue-generating marketing campaigns are developed with attributable results, such as engagement, preferences, intention and revenue.

“We specifically developed our accelerated implementation methodology so brands and retailers such as MagicalButter can benefit from a more holistic data approach and rapidly optimize their marketing channels,” says Carlos Perez, chief revenue officer at Ascent360. “This allows us to quickly validate the significance of data-driven marketing for mid-market companies.”

“The acceptance of cannabis is growing, and people are looking for information about it,” says Cesani. “With Ascent360, we can cater to baby boomers, millennials and Generation Z with individualized messaging and push those campaigns out across display, search, mobile app and email marketing. The digital landscape is paramount to the industry.”

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today manages over 150 databases for clients across brand, retail, e-commerce and resort segments. With the mission of simplifying and humanizing data, the Ascent360 Software-as-a-Service platform helps marketers understand their customers and personalize their approach to meet individual needs. Ascent360 offers on-going data analysis and strategic marketing guidance to guarantee an immediate and a long-term return on investment.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.  

ASCENT360 ANNOUNCES NEW USER INTERFACE AND FEATURES FOR CUSTOMER DATA PLATFORM

Company Continues to Innovate its CDP for B2C Marketers in Brand, Resort and Retail Segments

GOLDEN, COLO., Oct. 14, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, today introduces additional functionality and a new user interface (UI) that makes the platform even more intuitive for marketers to build authentic relationships with prospects and customers.

The Ascent360 CDP helps business-to-consumer (B2C) companies grow by providing a Software-as-a-Service (SaaS) solution, which consolidates disparate customer data into a single source of truth.  Once data is unified within the Ascent360 CDP, marketers use platform intelligence to develop relevant communications to prospects and customers. Then, the Ascent360 CDP makes data accessible to other software systems to activate campaigns, plus automatically analyzes the results.

“As one of the first companies to develop a true CDP, we focus on innovations that bring Fortune 500-level marketing tools to businesses of all sizes,” said Scott Buelter, chief executive officer at Ascent360. “It is important for us to stay on the leading edge of CDP technology for our clients, so this year we developed a new UI and a number of product enhancements.”

The new UI helps marketers quickly get information about the omni-channel campaigns the CDP automates and provides insights to take further revenue generating actions.  Buelter adds, we developed a new dashboard for the platform. Now marketers can see how many people are in the CDP, how to contact them, and how the database has grown over time. Most importantly, marketers can see how much revenue the Ascent360 platform has driven and an easy way to compare those metrics from previous periods or years. The new UI also makes it easier to tell when key information is missing and gives suggestions for how to bring data into the CDP.

“Business critical information is condensed, graphs and charts were made easier to understand and insights to quickly take action are highlighted,” said Buelter. “This way marketers can target specific segments of customers armed with the right data.”

Many other front and back-end enhancements have been made including data dictionaries, one-click functionality and additional administrative capabilities.

“Ski resorts, brands and retailers depend on us to make sense of their data so they can capitalize on opportunities only made possible with our CDP,” says Buelter. “Because our clients realize dramatic growth from our solution, we are motivated to continue to innovate.”

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today manages over 150 databases for clients across multiple retail, resort and e-commerce segments. With the mission of simplifying and humanizing data, the Ascent360 Software-as-a-Service (SaaS) solution helps marketers understand their prospects or customers and personalize their approach to meet individual needs. Ascent360 offers on-going data analysis and strategic marketing guidance to guarantee an immediate and a long-term return on investment.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.  

 

ASCENT360 WELCOMES JASON ROOT AS SENIOR VICE PRESIDENT OF CLIENT SUCCESS TEAM

Root to Help Company Implement Methodology to Ensure Predictable Client Success

GOLDEN, COLO., Sept. 30, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, today announced a new Senior Vice President of Client Success: Jason Root. Root, a professional services veteran, has been brought on to help Ascent360 clients quickly realize value and combat steep learning curves common during the adoption of new marketing technologies.

“Jason is an exceptional operations leader, “says Scott Buelter. “He has led multiple departments at data giants such as Epsilon and Oracle and has built teams at successful marketing technology start-ups. Jason and his team will be pivotal in helping our company and our clients grow.” 

Root has a background in account management, client services, Software-as-a-Service (SaaS) implementations, process development and operational delivery.  Additionally, he has digital marketing and data management expertise — which Buelter says makes him a natural fit for Ascent360.

“I am happy to join a growing company that partners with clients to maximize the value of the technology” says Root. “Like the rest of the company, the team and I are focused on client results.”

Root is tasked with leading Ascent360’s client success teams and partnering with Ascent360’s clients to deliver significant value.  A key differentiator of the Ascent360 CDP solution is the unique combination of client facing service offerings delivered together with its innovative SaaS platform.  Ascent360 provides a dedicated client success manager who partners with clients from signature through to scaled execution.  Ascent360 also deploys experienced implementation resources to ensure rapid integration of systems and data scientists and marketing experts to strategize with clients to ensure long-term revenue growth. 

CDPs are designed to enable businesses to build authentic relationships with customers,” says Buelter. “We live that philosophy by forming trusted relationships with our own clients. Jason knows how to develop lasting partnerships and will ensure our methodology is repeatable to make our clients’ success predictable.” 

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today manages over 150 databases for clients across the brand, retail, resort and e-commerce segments. With the mission of simplifying and humanizing data, the Ascent360 Software-as-a-Service solution helps marketers understand their customers and personalize their approach to meet individual needs. Ascent360 offers on-going data analysis and strategic marketing guidance to guarantee an immediate and a long-term return on investment.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.  

Need a little marketing inspiration?

How about a quick dose of insight to help you create the right buzz for your company?  The Ascent360 Marketing Shots are just what you ordered.  In 10 minutes or less you will get a shot of trending marketing topics in all kinds of marketing flavors for brand, retail, e-commerce, resort and lodging marketers.  Sign up today to get the menu in your inbox or visit us here to get the list of weekly specials. 

In September we have the following shots already poured:

  • What is a Customer Data Platform – everything you wanted to know about CDPs from the industry’s foremost expert – David Raab, founder and CEO of the Customer Data Platform Institute. Listen and learn why Gartner called CDPs 1 of 4 transformational marketing technologies in 2019.
  • How to Avoid Personalization Pitfalls – 2019 Forrester research showed that bad data wastes 21 cents of media dollar spent. Bad data also reduces conversion rates, makes unhappy customers and loses prospects. Don’t waste any more money – learn how good data is the key to mastering (and automating) personalization. We have two kinds – a personalization shot for ski resorts and a shot for brands/retailers.

We are data and marketing experts, who love to share our learnings, so sign up and you will get these quick hits that keep you energized with marketing knowledge.  Take a shot with us by signing up!