Author Archives: Kristi Ashton

ASCENT360 ANNOUNCES NEW USER INTERFACE AND FEATURES FOR CUSTOMER DATA PLATFORM

Company Continues to Innovate its CDP for B2C Marketers in Brand, Resort and Retail Segments

GOLDEN, COLO., Oct. 14, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, today introduces additional functionality and a new user interface (UI) that makes the platform even more intuitive for marketers to build authentic relationships with prospects and customers.

The Ascent360 CDP helps business-to-consumer (B2C) companies grow by providing a Software-as-a-Service (SaaS) solution, which consolidates disparate customer data into a single source of truth.  Once data is unified within the Ascent360 CDP, marketers use platform intelligence to develop relevant communications to prospects and customers. Then, the Ascent360 CDP makes data accessible to other software systems to activate campaigns, plus automatically analyzes the results.

“As one of the first companies to develop a true CDP, we focus on innovations that bring Fortune 500-level marketing tools to businesses of all sizes,” said Scott Buelter, chief executive officer at Ascent360. “It is important for us to stay on the leading edge of CDP technology for our clients, so this year we developed a new UI and a number of product enhancements.”

The new UI helps marketers quickly get information about the omni-channel campaigns the CDP automates and provides insights to take further revenue generating actions.  Buelter adds, we developed a new dashboard for the platform. Now marketers can see how many people are in the CDP, how to contact them, and how the database has grown over time. Most importantly, marketers can see how much revenue the Ascent360 platform has driven and an easy way to compare those metrics from previous periods or years. The new UI also makes it easier to tell when key information is missing and gives suggestions for how to bring data into the CDP.

“Business critical information is condensed, graphs and charts were made easier to understand and insights to quickly take action are highlighted,” said Buelter. “This way marketers can target specific segments of customers armed with the right data.”

Many other front and back-end enhancements have been made including data dictionaries, one-click functionality and additional administrative capabilities.

“Ski resorts, brands and retailers depend on us to make sense of their data so they can capitalize on opportunities only made possible with our CDP,” says Buelter. “Because our clients realize dramatic growth from our solution, we are motivated to continue to innovate.”

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today manages over 150 databases for clients across multiple retail, resort and e-commerce segments. With the mission of simplifying and humanizing data, the Ascent360 Software-as-a-Service (SaaS) solution helps marketers understand their prospects or customers and personalize their approach to meet individual needs. Ascent360 offers on-going data analysis and strategic marketing guidance to guarantee an immediate and a long-term return on investment.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.  

 

ASCENT360 WELCOMES JASON ROOT AS SENIOR VICE PRESIDENT OF CLIENT SUCCESS TEAM

Root to Help Company Implement Methodology to Ensure Predictable Client Success

GOLDEN, COLO., Sept. 30, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, today announced a new Senior Vice President of Client Success: Jason Root. Root, a professional services veteran, has been brought on to help Ascent360 clients quickly realize value and combat steep learning curves common during the adoption of new marketing technologies.

“Jason is an exceptional operations leader, “says Scott Buelter. “He has led multiple departments at data giants such as Epsilon and Oracle and has built teams at successful marketing technology start-ups. Jason and his team will be pivotal in helping our company and our clients grow.” 

Root has a background in account management, client services, Software-as-a-Service (SaaS) implementations, process development and operational delivery.  Additionally, he has digital marketing and data management expertise — which Buelter says makes him a natural fit for Ascent360.

“I am happy to join a growing company that partners with clients to maximize the value of the technology” says Root. “Like the rest of the company, the team and I are focused on client results.”

Root is tasked with leading Ascent360’s client success teams and partnering with Ascent360’s clients to deliver significant value.  A key differentiator of the Ascent360 CDP solution is the unique combination of client facing service offerings delivered together with its innovative SaaS platform.  Ascent360 provides a dedicated client success manager who partners with clients from signature through to scaled execution.  Ascent360 also deploys experienced implementation resources to ensure rapid integration of systems and data scientists and marketing experts to strategize with clients to ensure long-term revenue growth. 

CDPs are designed to enable businesses to build authentic relationships with customers,” says Buelter. “We live that philosophy by forming trusted relationships with our own clients. Jason knows how to develop lasting partnerships and will ensure our methodology is repeatable to make our clients’ success predictable.” 

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today manages over 150 databases for clients across the brand, retail, resort and e-commerce segments. With the mission of simplifying and humanizing data, the Ascent360 Software-as-a-Service solution helps marketers understand their customers and personalize their approach to meet individual needs. Ascent360 offers on-going data analysis and strategic marketing guidance to guarantee an immediate and a long-term return on investment.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.  

Need a little marketing inspiration?

How about a quick dose of insight to help you create the right buzz for your company?  The Ascent360 Marketing Shots are just what you ordered.  In 10 minutes or less you will get a shot of trending marketing topics in all kinds of marketing flavors for brand, retail, e-commerce, resort and lodging marketers.  Sign up today to get the menu in your inbox or visit us here to get the list of weekly specials. 

In September we have the following shots already poured:

  • What is a Customer Data Platform – everything you wanted to know about CDPs from the industry’s foremost expert – David Raab, founder and CEO of the Customer Data Platform Institute. Listen and learn why Gartner called CDPs 1 of 4 transformational marketing technologies in 2019.
  • How to Avoid Personalization Pitfalls – 2019 Forrester research showed that bad data wastes 21 cents of media dollar spent. Bad data also reduces conversion rates, makes unhappy customers and loses prospects. Don’t waste any more money – learn how good data is the key to mastering (and automating) personalization. We have two kinds – a personalization shot for ski resorts and a shot for brands/retailers.

We are data and marketing experts, who love to share our learnings, so sign up and you will get these quick hits that keep you energized with marketing knowledge.  Take a shot with us by signing up!

DIAMOND PEAK SKI RESORT ADOPTS ASCENT360 CUSTOMER DATA PLATFORM

Resort Seeks to Centralize Customer Data and Orchestrate Personalized Messaging  

GOLDEN, COLO., Sept. 9, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced today that Diamond Peak Ski Resort will adopt the platform to unify its many customer data sources.

Part of the Incline Village General Improvement District’s (IVGID) community services division, Diamond Peak is a community-owned ski resort, located in the Sierra Nevada mountains near the California and Nevada border.  Nestled on the northeastern shore of Lake Tahoe — one of the most popular ski destinations in the U.S. — Diamond Peak has a vertical drop of 1,840 feet, average annual snowfall over 300 inches and 655 acres of terrain. Of its 30 trails, Crystal Ridge is rated among the World’s 100 Best Ski Runs by CNN Travel.  Diamond Peak is also known for being affordable, family friendly, and offering lake views from almost every run.

“We are considered a hidden gem in the West,” said Paul Raymore, head of marketing at Diamond Peak Ski Resort. “But with so much to offer, we wanted to get the word out while also improving our communication with our local residents.” The resort chose the Ascent360 CDP to consolidate their customer data from multiple systems to create a platform for more personalized campaigns.

“Diamond Peak wants to build on their family feel as they expand their customer base,” says Carlos Perez, chief revenue officer at Ascent360. “With the Ascent360 CDP, their marketing team can trust their data and message to skiers, snowboarders and golfers individually, but at scale.”

The Ascent360 CDP integrates data from multiple customer touch points, which for resort operators can include: the email service provider (ESP); customer relationship management (CRM) software; point-of-sale (POS) systems; ecommerce systems; equipment rental databases; lift scan information; and lodging records. Once the data is integrated, resorts have a complete view of a visitor’s experiences. From this vantage point, they can develop messaging tailored to that person or family.  

“With the Ascent360 CDP, Diamond Peak and IVGID can develop authentic relationships with prospects and customers,” Perez says. “And can continue to grow their brand as a community ski resort in one of the most beautiful places on earth.”

 

About Ascent 360

Ascent360 is a leading Customer Data Platform (CDP) provider for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today manages over 150 databases for clients across multiple retail, resort and e-commerce segments. With the mission of simplifying and humanizing data, the Ascent360 Software-as-a-Service solution helps marketers understand their prospects or customers and personalize their approach to meet individual needs. Ascent360 offers on-going data analysis and strategic marketing guidance to guarantee an immediate and a long-term return on investment.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.  

 

ASCENT360 HELPS SUN PEAKS RESORT MARKET FOR ALL SEASONS

Sun Peaks Resort using Ascent360 Customer Data Platform to Market Beyond the Ski Industry

GOLDEN, COLORADO, August 8, 2019 — Ascent360, a pioneer in customer database platform (CDP) technology for mid-market companies, recently announced that Sun Peaks Resort has joined its roster of all-season resorts that want to improve targeted marketing in the skiing industry and beyond.

Set among three alpine peaks in British Columbia, Canada, and receiving more than 2,000 hours of sunshine each year, Sun Peaks Resort is well-known for snow sports, but offers recreational options for every season. With a network of lodges and activities ranging from skiing, snowboarding and dogsledding to biking, hiking and golfing, the resort sought a deeper understanding of its prospects and guests to deliver timely offers and announcements related to each person’s specific interests.

According to Chief Marketing Officer Aidan Kelly, while Sun Peaks had a mountain of valuable data about the resort’s visitors, it was siloed within various software platforms, making it difficult to gain a holistic view of their guests. Further, Kelly says, with constant marketplace changes, they needed actionable strategies for every season.

“Before unifying our data, we were missing opportunities for personalized marketing that captured activities beyond skiing. Now, with the insights and guidance from Ascent360, we’re able to talk to people about the other things they care about,” says Kelly. “For example, if we know a given family enjoys hiking, biking, or golf, we can send them offers for those activities, or we can see how to interest skiers in returning for a summer wildflower tour.”

According to Carlos Perez, chief revenue officer at Ascent360, their expertise in the skiing and resort industries makes them a valuable partner for clients such as Sun Peaks. By providing deep data insights, hands-on guidance and customized marketing playbooks, they can help inspire visitors to return season after season, Perez adds.

“Multifaceted businesses such as Sun Peaks benefit greatly from our platform’s ability to harmonize the vast amount of data coming in, and then humanize the data, using it for highly tailored campaigns that directly drive revenue,” says Perez. “Ascent360 clients typically double their return on investment in the first year, and then the growth just continues.”

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for small to midsize companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today serves over 150 customers across multiple retail and e-commerce segments. By partnering with business-to-consumer (B2C) companies, Ascent360 combines the deep data integration and architecture expertise of its Software-as-a-Service solution with comprehensive marketing guidance from in-house experts, building authentic prospect and customer relationships. Ascent360 guarantees immediate return on investment and year-over-year growth.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or via email at kashton@ascent360.com.