Category Archives: Announcement

NAYAB KHAN TO DRIVE CUSTOMER DATA PLATFORM INNOVATION AS ASCENT360 CTO

Leadership Continues to Advance Direct-to-Consumer Marketing Technology

GOLDEN, COLORADO, June 19, 2019 — Ascent360, a leading Customer Data Platform (CDP) provider for mid-market companies, announced that Nayab Khan, Chief Technology Officer (CTO), will lead the growth, expansion and continued innovation of its intelligent CDP solution.

“Customer Data Platforms are becoming an integral part of the marketing and technology stack,” says Khan. “The team and I continue to stay on the forefront by incorporating the latest database and cloud technologies, and by updating the platform’s user interface.” 

According to Khan, the Ascent360 CDP helps business-to-consumer (B2C) companies grow and thrive through its intuitive Software-as-a-Service (SaaS) platform, which combines and enriches siloed customer data into a single source of truth. The system derives business insights from data unified within the CDP; the platform intelligence is then used by the Ascent360 Success Team, in partnership with each client’s marketing team, to craft personalized, revenue-generating campaigns. Finally, the CDP makes the data accessible to other software systems to activate campaigns and assess results, so businesses realize high growth.

“Nayab and I both started as database architects,” says Scott Buelter, chief executive officer at Ascent360. “We share the same passion for innovation that empowers organizations to take meaningful action from data.”

Khan has over 20 years of data and database experience in a range of industries such as consumer packaged goods, database marketing and telecommunications. In previous roles, Khan developed data warehouses; built data analysis and reporting systems; and led large research and development as well as information technology (IT) teams. 

Khan notes that Ascent360 was one of the first companies to develop a true CDP, and he will continue its legacy of leadership by further enhancing the product’s performance and launching a new user interface this summer. Ascent360 will focus on synthesizing massive amounts of data while also making sense of it, Khan adds — making marketers more effective and efficient by distilling data into actionable insights. 

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for midsize companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today serves over 150 customers across multiple retail and e-commerce segments. By partnering with business-to-consumer (B2C) companies, Ascent360 combines the deep data integration and architecture expertise of its Software-as-a-Service solution with comprehensive marketing guidance from in-house experts, building authentic prospect and customer relationships. Ascent360 guarantees immediate return on investment and year-over-year growth.

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For more information, visit http://www.ascent360.com/.   

Springer-Miller Systems and Ascent360 Partner to Enhance Guest Experiences at Hotels and Resorts Around the World.

The Ascent360 Customer Data Platform (CDP) empowers hospitality marketers to build authentic relationships with prospects and customers.

Golden, Colorado (June 3, 2019) – Today, Ascent360 announces that Springer-Miller Systems (SMS), the leading provider of guest-centric hospitality and spa management systems welcomes the company as a technology partner.

Springer-Miller Systems provides premier software solutions for the finest hotels, resorts and spas worldwide.  Springer-Miller Systems offers the SMS|Host Hospitality Management System, a truly guest-centric and fully-integrated property management system, and SpaSoft, a dynamic activities management and scheduling software solution for luxury spas.  The integration and partnership with Ascent360 will enable SMS customers to benefit from a leading Customer Data Platform (CDP). 

“We actively seek out technology partners that make it easy for our hotels and resorts to provide exceptional service to each and every guest,” said Jenna Ware, partner relationship manager at Springer-Miller Systems. “The Ascent360 platform enables marketers to deliver the type of personalized communications expected today.”

SMS partnered with Ascent360 for its data expertise, seamless integration and deep marketing expertise the travel industry needs.  The Ascent360 platform harmonizes siloed data into a single source of truth that ensures compliance across today’s myriad regulatory environments including CAN-SPAM, GDPR and CASL.  The secure prospect and customer information is then made available to other marketing engagement tools for tailored communication leading to more effective marketing and communication.

“The Ascent360 CDP provides powerfully simple marketing insights.  We partner with our clients to put these insights to work and develop successful revenue-generating campaigns,” said Carlos Perez, chief revenue officer at Ascent360.  “As a result, resorts can maximize lifetime value and build lasting relationships with their customers.” 

Ascent360 helps B2C marketers simplify the increasingly complex data world by providing an easy-to-use SAAS platform and the expert marketing guidance needed to enhance relationships and loyalty.  

The company will be attending HITEC, the worlds largest hospitality show in the world June 17-20, 2019.  The conference and exposition will highlight new technologies, like the Ascent360 CDP, that help hotels and resorts operate more efficiently.  To meet us there and talk about how we can help turn your data into insight and impact, email us sales@ascent360.com

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About Springer-Miller Systems

Springer-Miller Systems provides premier software solutions for the finest hotels, resorts and spas worldwide. Springer-Miller Systems offers the SMS|Host Hospitality Management System, the truly guest-centric and fully-integrated property management system, and SpaSoft, a dynamic activities management and scheduling software solution for luxury spas. See www.springermiller.com for more information.

About Ascent360:

In 2013, Ascent360 was one of the first companies to develop a Customer Data Platform (CDP) and remains an industry leader.  Ascent360 combines deep data integration and architecture expertise with comprehensive marketing guidance, so businesses benefit from platform intelligence. Ascent360 forms a true partnership with clients to deliver immediate return and proven value year after year.  If you are a B2C company looking to turn your customer data into insights and impact, we can help. Visit us at www.ascent360.com.   

Ascent360 and Springer-Miller are either registered trademarks or trademarks of Ascent360 or Springer-Miller in the United States and/or other countries.

For more information contact:

Kristi Ashton

1.720.728.3362

kashton@ascent360.com

ascent360.com

Ascent360, Smartwool and the Outdoor Industry Association Presents…

An educational webinar for brands and retailers with Amazon stores looking for a way to build authentic relationships with all their customers.

Register Today for: How to Own Your Amazon Customers

On June 6th at 1 pm MT Ascent360, in partnership with Smartwool and OIA, will host “How to Own Your Amazon Customers”.

In this webinar, Greer Van Dyck, eCommerce Marketing Manager from Smartwool, will discuss the challenges of marketing to unknown customers, especially those who purchased on Amazon.  While Amazon provides an invaluable opportunity to reach a huge audience with a high intent to buy, standing out in a category and Amazon’s policies present issues for ecommerce businesses.

Scott Buelter, OIA Board member and CEO of Ascent360, will demonstrate how retailers generating a high volume from their Amazon store can use data to market directly to customers while still respecting Amazon’s Terms of Service. 

However, the ability to turn unknown buyers into known customers is just the first step to realizing value.  The next part is encouraging repeat purchases.  Creating loyalty is one of the best ways to increase business growth.  The webinar will show you how to achieve both of those goals with a marketing technology called a Customer Data Platform (CDP).

Nearly a decade ago, Ascent360 was one of the first companies to develop a CDP and remains an industry leader today.  Our platform, along with a proven success playbook, is the key to better marketing to all your prospects and customers regardless of channel. 

If you are a B2C company looking to own your Amazon customers, we can help. Start by attending this informative webinar to learn how a CDP leads to insight and impact.  All webinar attendees will also receive a complimentary data assessment so you understand how a CDP can help you own your market.

Ready, Set, Register!

Shawnee Mountain Selects Ascent360 to Supercharge its Outreach to Millions in Nearby Metropolitan Areas.

Ascent360’s unique combination of intelligent consumer insightsand marketing best practices ready Shawnee Mountain for increased visitors.

Golden, Colorado — May 23, 2019 — Today, Ascent360, a leading Customer Data Platform (CDP) provider for mid-market companies, announces Shawnee Mountain is relying on the company to enhance marketing effectiveness and reach growth targets. 

Shawnee Mountain is a family-oriented ski resort in the eastern Pennsylvania Poconos region within a short drive from New York City and Philadelphia.  The popular resort opened in 1975 and now has 125 acres of skiing terrain across 23 trails, two terrain parks and a snow-tubing area.  Shawnee Mountain also hosts an outstanding lineup of events throughout the entire year. 

Given the resort’s year-round attractions and the proximity to large metropolitan areas, the company wanted a way to efficiently personalize its marketing communications and extend its reach.  “What impressed us the most was Ascent360’s marketing expertise,” said Jim Tust, Shawnee Mountain general manager. “We will benefit from the marketing playbooks and dedicated customer success manager.”

Ascent360 implements marketing best practices with clients that are honed from deep industry knowledge and its resident digital marketing experts.  “Our goal is to help our clients succeed,” said Carlos Perez, chief revenue officer at Ascent360. “What works for businesses like Shawnee Mountain is to augment our platform with marketing guidance and customized campaigns that result in attributable revenue.” 

Ascent360 partners with mid-market companies from software implementation through value realization.  The company pairs a marketing expert with each client.  With Ascent360, clients see an immediate return in their first year and sustained growth year over year.  

For more information:

Kristi Ashton

1.720.728.3362

kashton@ascent360.com

ascent360.com

Ascent360 Heads into 2019 with an Investment Boost

Denver, CO, December 3, 2018 — Ascent360, a Golden-based software company, is pleased to announce it has secured a Series A venture capital investment totaling $4.1 million.  Ascent360 is a pioneer in Customer Data Platform (CDP) software for small and medium-sized business.  Their software facilitates omni-channel marketing enabling integration of customer data from disparate systems to better understand purchase trends, customize marketing campaigns, create a more targeted customer experience and meet government-mandated data privacy.  They are integrated with over 75 marketing, ecommerce and point of sale solutions including Facebook, Live Ramp, Big Commerce and SalesForce Commerce Cloud.     

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