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Need a little marketing inspiration?

How about a quick dose of insight to help you create the right buzz for your company?  The Ascent360 Marketing Shots are just what you ordered.  In 10 minutes or less you will get a shot of trending marketing topics in all kinds of marketing flavors for brand, retail, e-commerce, resort and lodging marketers.  Sign up today to get the menu in your inbox or visit us here to get the list of weekly specials. 

In September we have the following shots already poured:

  • What is a Customer Data Platform – everything you wanted to know about CDPs from the industry’s foremost expert – David Raab, founder and CEO of the Customer Data Platform Institute. Listen and learn why Gartner called CDPs 1 of 4 transformational marketing technologies in 2019.
  • How to Avoid Personalization Pitfalls – 2019 Forrester research showed that bad data wastes 21 cents of media dollar spent. Bad data also reduces conversion rates, makes unhappy customers and loses prospects. Don’t waste any more money – learn how good data is the key to mastering (and automating) personalization. We have two kinds – a personalization shot for ski resorts and a shot for brands/retailers.

We are data and marketing experts, who love to share our learnings, so sign up and you will get these quick hits that keep you energized with marketing knowledge.  Take a shot with us by signing up!

DIAMOND PEAK SKI RESORT ADOPTS ASCENT360 CUSTOMER DATA PLATFORM

Resort Seeks to Centralize Customer Data and Orchestrate Personalized Messaging  

GOLDEN, COLO., Sept. 9, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced today that Diamond Peak Ski Resort will adopt the platform to unify its many customer data sources.

Part of the Incline Village General Improvement District’s (IVGID) community services division, Diamond Peak is a community-owned ski resort, located in the Sierra Nevada mountains near the California and Nevada border.  Nestled on the northeastern shore of Lake Tahoe — one of the most popular ski destinations in the U.S. — Diamond Peak has a vertical drop of 1,840 feet, average annual snowfall over 300 inches and 655 acres of terrain. Of its 30 trails, Crystal Ridge is rated among the World’s 100 Best Ski Runs by CNN Travel.  Diamond Peak is also known for being affordable, family friendly, and offering lake views from almost every run.

“We are considered a hidden gem in the West,” said Paul Raymore, head of marketing at Diamond Peak Ski Resort. “But with so much to offer, we wanted to get the word out while also improving our communication with our local residents.” The resort chose the Ascent360 CDP to consolidate their customer data from multiple systems to create a platform for more personalized campaigns.

“Diamond Peak wants to build on their family feel as they expand their customer base,” says Carlos Perez, chief revenue officer at Ascent360. “With the Ascent360 CDP, their marketing team can trust their data and message to skiers, snowboarders and golfers individually, but at scale.”

The Ascent360 CDP integrates data from multiple customer touch points, which for resort operators can include: the email service provider (ESP); customer relationship management (CRM) software; point-of-sale (POS) systems; ecommerce systems; equipment rental databases; lift scan information; and lodging records. Once the data is integrated, resorts have a complete view of a visitor’s experiences. From this vantage point, they can develop messaging tailored to that person or family.  

“With the Ascent360 CDP, Diamond Peak and IVGID can develop authentic relationships with prospects and customers,” Perez says. “And can continue to grow their brand as a community ski resort in one of the most beautiful places on earth.”

 

About Ascent 360

Ascent360 is a leading Customer Data Platform (CDP) provider for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today manages over 150 databases for clients across multiple retail, resort and e-commerce segments. With the mission of simplifying and humanizing data, the Ascent360 Software-as-a-Service solution helps marketers understand their prospects or customers and personalize their approach to meet individual needs. Ascent360 offers on-going data analysis and strategic marketing guidance to guarantee an immediate and a long-term return on investment.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.  

 

GREEK PEAK MOUNTAIN RESORT TAPS ASCENT360 TO SIMPLIFY AND SEGMENT MARKETING

CDP Provider Helps Fuel Continued Growth for Large Resort

GOLDEN, COLORADO, August 1, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced today that Greek Peak Mountain Resort has chosen the company to simplify data management and personalize marketing efforts.

Greek Peak Mountain Resort is central New York’s largest ski resort; in addition to snow sports, it also offers mountain biking, an outdoor adventure center, a year-round indoor water park and luxury accommodations. To manage all these activities, the resort uses a wide array of data systems, such as lift-ticket scanning, e-commerce, point of sale, hotel bookings and digital marketing.

“We were bogged down by having so many disparate software suites and disconnected data,” said Wes Kryger, president at Greek Peak, adding that the resort needed an efficient way to understand its customers and support continued growth. “Ascent360 consolidates all of the data into a single source of truth, while helping to identify meaningful segments and personalize the messages we deliver to them.”

According to Kryger, the Ascent360 platform’s ability to build a complete profile of every prospect and customer is a major reason Greek Peak chose to partner with the company. Rather than sending the same marketing message out to every contact in its database, the resort will send content tailored to the interests of each customer.

“Even large resorts such as Greek Peak have room to grow, and these personalized messages can lead to sales,” says Carlos Perez, chief revenue officer at Ascent360. “With guidance from Ascent360’s marketing experts, complex resorts can convert single-day visitors into multi-day guests and ultimately to season-pass holders.”

“Personalization makes all the difference in building customer relationships,” Perez, says. “People pay attention when you talk to them about what interests them specifically — and that translates to customer retention, attributable revenue growth and business success.”

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for small to midsize companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today serves over 150 customers across multiple retail and e-commerce segments. By partnering with business-to-consumer (B2C) companies, Ascent360 combines the deep data integration and architecture expertise of its Software-as-a-Service solution with comprehensive marketing guidance from in-house experts, building authentic prospect and customer relationships. Ascent360 guarantees immediate return on investment and year-over-year growth.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.  

ASCENT360 HELPS DRIVE REPEAT AND ALL-SEASON VISITORS TO PINE MOUNTAIN RESORT

All-Season Resort Can Deliver Personalized Customer Experiences with Martech Firm

Golden, Colorado, July 29, 2019 — Ascent360, a pioneer in customer database platform (CDP) technology for mid-market companies, today announced that Pine Mountain Resort is among the growing list of companies looking to boost business year-round through marketing insights.

Pine Mountain Resort is a 240-acre property in Michigan’s upper peninsula, two hours from Green Bay, Wisconsin, including lodging, fine dining and wedding and meeting space. In the winter, they offer downhill skiing, with 5 lifts servicing 31 runs; when the weather warms, they welcome golfers of all abilities to Timber Stone Golf Course at Pine Mountain (rated five stars by Golf Digest). The 80-year-old resort wants to strengthen visitor relationships and convert single-season customers into all-season ones.

“We want to give each guest the optimal experience, tailored just to them,” says Jay Van Zeeland, ski and marketing manager at Pine Mountain Golf and Ski Resort.  “The Ascent360 platform brings together data from all of our systems so we can communicate with skiers, snowboarders, golfers and business travelers in a way that truly interests them. We can also make our winter visitors aware of resort activities they’d enjoy in the summer, and vice versa.”

“People usually visit a resort’s website a few times before they book a trip. Personalizing follow-up messages to repeat site visitors translates directly to new business — and the same goes for encouraging guests to return season after season,” says Carlos Perez, chief revenue officer at Ascent360.  “With the Ascent360 platform, all-season resorts can go beyond traditional segmentation to achieve true personalization.”

Van Zeeland says Pine Mountain chose the Ascent360 CDP because of the comprehensive information it provides about each customer, creating outreach messages from data such as website visits, hotel bookings, lift tickets and tee-time reservations. He adds that Ascent360 provides a dedicated in-house marketing expert who is helping them create more profitable marketing campaigns.

“This is an example of how Ascent360 combines our expertise in data integration with comprehensive marketing guidance,” says Perez. “We form true partnerships with mid-market companies to deliver immediate returns and prove our value every year.”

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for small to midsize companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today serves over 150 customers across multiple retail and e-commerce segments. By partnering with business-to-consumer (B2C) companies, Ascent360 combines the deep data integration and architecture expertise of its Software-as-a-Service solution with comprehensive marketing guidance from in-house experts, building authentic prospect and customer relationships. Ascent360 guarantees immediate return on investment and year-over-year growth.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton by calling 1-720-728-3362 or emailing kashton@ascent360.com.

What is a CDP, and how can it help your business?

Customer data is the foundation of business today. Most companies have a heap of this data, gathered from various sources — but no effective way to unify it and use it for revenue generation. With so many marketing tools claiming to be the solution, what does the emerging customer data platform (CDP) offer that other alternatives don’t?

User survey provides insights on CDP value

The recent report “Understanding CDP Users: CDP Institute Member Survey 2019” helps answer these questions and more. The bottom line? CDPs help marketers make a big impact in their business.

Here are the key takeaways from the survey:

  • Disconnected data is the biggest pain point. Nearly two-thirds of business-to-consumer (B2C) marketers say working with disconnected data systems is their primary pain point. Without a way to unify customer data, marketers struggle to get meaningful insight and analysis, which can lead to missed opportunities, poor customer engagement and delayed decision-making.
  • CDPs bring customer data together. When it comes to your customers, knowledge is power — and for 86% of respondents, the top benefit of a CDP is its ability to create a unified customer view. Marketing to your best customers, and others like them, in ways that increase their loyalty is many times more effective than trying to acquire new customers. A CDP allows you to treat different customers in different ways, so you can maximize their long-term value.
  • Simply superior marketing technology. Companies using a CDP report higher satisfaction with their marketing technology (martech) than companies without a CDP. In fact, the report notes that using a CDP is a sign of martech maturity. A CDP ties all other martech systems together, providing a central dashboard and putting direct-to-consumer marketers in the driver’s seat. This makes marketing efforts more efficient and effective, helping to increase sales.

In short: These platforms are invaluable for B2C organizations. Ascent360 was one of the first (and only) companies to build a true CDP for mid-market companies, accelerating sales by creating a single source of truth. What’s more, we also provide guidance so B2C marketers know what to do with the information.

Working together with companies, we develop successful revenue-generating campaigns that increase customer engagement and maximize lifetime value. But don’t just take our word for it: The platform’s revenue-attribution functionality will show you where each dollar comes from. At Ascent360, we ensure our clients realize both immediate returns and sustained value year after year. 

Let us introduce you to the power of your data. Contact us at hello@ascent360.com, and we’ll get your company where it belongs: at the top!