The Golden Record
Ascent360’s platform includes a sophisticated data hygiene engine that “scrubs” customer records for greater accuracy. The engine de-dups contacts, matches and cleanses email addresses and ensures quality of physical addresses using the National Change of Address (NCOA) dataset and CASS certification. By correcting approximately 18-25% of physical addresses and 10-15% of email addresses, the hygiene engine gives you a clean “Golden Record.”