The holiday season is one of the most chaotic times for marketers as they prepare for the busiest shopping months of the year. With a limited amount of time and resources, it is often hard for companies to know which campaigns are the most critical to be launched first and how to use their data to set them up.

Without CDP software, these data-driven campaigns and execution of these plays would likely not be possible. Combining your data into a single customer database allows you to gain valuable insight into your customer data and execute highly targeted marketing strategies to customers and prospects leading to increased revenue. All companies have data, but it is what you do with it that makes the difference and can set you apart from your competition.

In this playbook, we talk through ten-data driven campaigns you should be running along with how to create them. While you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go this holiday season!

10 PLAYS (Plus a Bonus!):

PLAY 1: Flash Sales

PLAY 2: High-Value Customers

PLAY 3: Friends & Family

PLAY 4: Black Friday/Cyber Monday

PLAY 5: Free Shipping

PLAY 6: Gift with Purchase

PLAY 7: Promotional or Pop-Ups

PLAY 8: Omnichannel Marketing

PLAY 9: Retargeting

PLAY 10: Capturing Last-Minute Customers