Ascent360’s Customer Data Platform (CDP) and industry specific marketing expertise helps resort increase visitors.

Golden, Colorado — April 25, 2019 — Today, Ascent360, a leading Customer Data Platform (CDP) provider for mid-market companies, announced that Mont-Orford is joining the long list of ski resorts that trust the company’s CDP to enable authentic relationships with their prospects and customers. 

Located in the Mont-Orford National Park in the eastern region of Quebec, Canada, the resort offers year-round activities for thousands of visitors.  Mont-Orford wanted to ensure ultimate customer understanding and to develop specific offers with a perfect knowledge of its consumers.

The resort is collecting information that visitors consent to provide.  Yet, the data was difficult to access, and analysis was manual.  Mont-Orford needed a system that would make it easy to get a single source of truth for the marketing team to effectively utilize. 

“The Ascent360 platform provides a full picture of our customers and prospects,” said Pascal Mongeau, Mont-Orford general manager.  “Once all our data is harmonized within the Ascent360 platform, the information is then made available to our other marketing systems so we can engage with skiers, riders, golfers, or families taking the gondola to see the fall foliage”.

Mont-Orford selected Ascent360 because of its data expertise and also for its knowledge of marketing best-practices.  They appreciate getting a 360-degree view of each person and the ability to the direct relevant information right from the platform.  The combination of the Ascent360 platform with industry guidance meant Mont-Orford could stay true to its mission of getting generations outdoors and enjoying the natural beauty of the Quebec resort.

“It’s not just about our data platform, we partner with our clients and work with them every step of the way through the process” said Carlos Perez, chief revenue officer at Ascent360.  “By helping marketers improve customer engagement and marketing effectiveness, our clients see near term results and revenue impact year over year.” 

The Ascent360 platform empowers marketing teams to speak to individual consumers based on their immediate circumstances and intent.  Resorts like Mont-Orford can then have a positive impact on each visitor and get them returning season after season.

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Kristi Ashton