Standard Integrations are ones that allow Ascent360 to pull data quickly and easily without significant edits or customization. This includes a variety of systems including eCommerce, Booking, Property Management, Ticketing and Point of Sale. Please contact us for a full list: firstname.lastname@example.org
Up to 4 combined
Systems that are highly customizable and require some additional data analysis and transformations are considered “Customized Integrations.” Includes any systems not on our Standard Integrations list.
Up to 3
Marketing integrations include outbound integrations such as Facebook, Google, Email Service Providers, Text Messaging Providers etc... Unless customization's are needed or a new integration is necessary these are included with all versions.
Secure File Management
The Ascent360 platform includes a user interface for uploading and downloading files or other documents securely. This may include sensitive PII but can also be reports, images or other data assets.
Transactional Data History
The number of years of data that are available in the CDP.
Web Analytic Data History
The number of days of history provided for Web Analytics.
Email Marketing Data History
The number of days of history for email marketing data.
Process of using existing customer information to match and add email address to a record.
The process of adding demographic information, email addresses, physical addresses etc to the database to enhance data.
Real Time Data Integration
Build audiences with real time data from transactional systems such as eCommerce, Point of Sale and Events.
De-duping, cleansing and correcting data.
National Change of Address, DPV and CASS Certification
Confirming and updating data per National databases, standards and certifications.
Golden Record / Individual De-duping
The processes of merging contacts and assigning transactions to a customer across multiple sources resulting in a single unique identifier for a customer.
Derived Variables / Aggregated Fields
Standard fields built in the CDP that can be used for segmentation and are created by combining multiple pieces of data.
Custom Derived Variables and Aggregated Fields
Customized fields created by combining multiple pieces of data.
3 - Additional via $$$
5 - Additional via $$$
Tool allowing user to lookup transactional and other information regarding specific customers.
Ascent360's model that attributes revenue by marketing campaign sent.
Customizable Revenue Attribution Rules
Ability to revise and customize the standard Revenue Attribution rules for client specific needs.
A simple drag and drop canvas that allows for creation of marketing segments or lists.
The tool within Ascent360 that allows for customizing the output of a campaign and scheduling a campaign.
Audience Scheduling and Calendar (Marketing Automation)
Scheduling and setting up automations for Marketing Campaigns
Daily Scheduled Audiences
Number of Audiences that can be scheduled to update on a daily basis.
Individual, Household and Residence Levels
Customizable Output Fields
Ability to output fields outside of the Standard Output fields.
Standard Marketing Plays (aka Campaigns) that are proven to generate revenue.
Marketing Plays Library
A library of proven Marketing Plays that generate revenue.
Email templates that can be edited, cloned and re-used for efficiency and productiveness.
Email Design Management
Ability to create and edit emails including Content and Images.
Ability to see email tracking data from all emails sent through the platform.
Ability to see website tracking data from all emails sent through the platform.
Email Automation and Scheduling
Ability to schedule and set up automations for email sends.
All Marketing Database Fields
Access to library of your images for use in emails.
Dedicated IP Address
Ability to allow for custom fonts in emails.
Saved Content Blocks
Ability to save and re-use/edit content blocks for efficiency and productivity.
Summary of the data in your database including Number of People, Average Order Value, Total Contacts by Marketing Channel, Database Growth over time and much more.
Data Quality Dashboard
An analysis of the quality of your data by type including Name Quality, Address Quality, Email Quality, etc. Also includes Top 50 Customers and more.
Top/Bottom Customers Dashboard
Data on both your Top and Bottom Customers including Gender, Lifetime Spend, Age Range, State, % Subscribed and Has Email and more.
Recency, Frequency, Monetary Dashboard
Analysis of your Customers by RFM.
Analysis of the Demographics of your Customers such as Gender, Age Ranges, Income Range, Presence of Children, etc...
Heat Map of where your Customers are located and Top Metro and Top States data.
Total Customers & Prospects that are contactable by Marketing Channel, SPAM law counts, Open Rates and Click Rates over time and more.
Data Quality Dashboard
Revenue by Channel Report
Revenue by Channel for chosen time period (Email, Facebook, Google, etc...).
Revenue by Geography Report
Heat Map of where your Revenue is coming from.
Very detailed report of every email sent including the Name, Subject line and attributed revenue.
Marketing Plays Dashboard
Every Marketing play including each touchpoint (email, ad, etc..) included in the Play and the associated Revenue.
Every field in the database and the associated data, population rate, distinct counts and more.
Custom analytics/reports built by the Ascent360 team.
Custom Business Intelligence
A feature of Ascent360 that allows clients to build their own reports and analytics.
Business Intelligence in the Cloud