Beyond Big Data Hype – How to Create Action From Your Data
Do you believe/trust the data you have? Do you act on the insights discovered within the data? What is done when an insight doesn’t jive with your brand narrative? Part 1 of this webinar will focus on empowering your organization to build an enriching experience for each customer by employing 5 metrics to simplify your data’s complexity and to better understand the significance of what your customer is really ‘telling’ you.
What You Will Find In This Webinar:
We will walk through how to use your customer data, the insight it can give you, and the strategy you need to use it.
Learn 5 key customer metrics you should measure along with the exact equations you need to measure them.
We also look at a flawed data approach and how to avoid doing the same thing in your analysis.
Smart Plays for Better Email Marketing With Ascent360
As we enter 2020, email remains a crucial tool for marketers. With a 4400% return on investment (ROI) — $44 for every $1 spent — it’s the most effective, affordable way to engage with audiences at scale. So why aren’t you seeing results?