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Mike’s Bikes Automates Repurchase Campaigns with the Ascent360 Customer Data Platform (CDP)

Ascent360 integrated multiple data sources and enabled the Mike’s Bikes marketing team to easily activate highly targeted, revenue-generating campaigns.

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The Stats

$100K

Over $100K of revenue

$346

AOV

2X

the typical conversion rate

The Challenge

Mike’s Bikes, the largest bike dealer in North America, operates 12 successful stores in the greater San Francisco Bay Area and an ever-expanding online presence at mikesbikes.com.

The company wanted to better their marketing with customized engagements that increased return store traffic and encouraged repeat purchases.

The Ascent360 Solution

Mike’s Bikes and Ascent360 developed an ongoing post-purchase incentive campaign consisting of two automated emails sent 90 days and 120 days after a purchase (and if no other purchases were made). The Ascent360 platform processes purchase history data and updates a daily list from Mike’s Bikes CRM. Then the platform adds dynamic content and imagery and sends the campaign out via Mike’s Bikes email service provider. The Ascent360 CDP greatly simplifies complex, time-consuming campaigns and even automatically attributes revenue for Mike’s Bikes.

"Ascent360 is an important partner for Mike's Bikes. Their staff, software and strategic thinking help us better know and communicate with our customers."

Eric Lucan
CEO, Mike's Bikes

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