The Ascent360 Solution
The Ascent360 CDP provides a clean, 360° view of each prospect and customer. Together with their dedicated Client Success Manager, Ragnar switched to dynamic content and built a program, where the CDP looked at the previous races run, proximity to a race, etc. to score each race by runner. Once the database is scored, segmented audiences are automatically sent to Ragnar’s email service provider. With the information from the CDP, a single template with multiple dynamic pieces is populated for each person. Now, runners receive personalized marketing, which cut down on the overall volume, but also opened the door to endless opportunities Ragnar didn’t have previously.