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Sometimes it just takes the right introduction.

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Wachusett Mountain Attracts Beginners and Wins Industry Accolades with Ascent360 CDP

Wachusett Mountain turns customer data into insights and impact using the Ascent360 CDP.

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The Stats


conversion from 3-day lessons to 3-day passes


increase in 1-day to 3-day conversions


NSAA Conversion Cup Winner

The Challenge

For ski resorts, converting beginners to life-long snow sport enthusiasts sustains their business and supports the entire industry.

Wachusett Mountain is a popular ski resort in New England that attracts people of all ages and levels. With its day and night skiing, the mountain wanted to substantially grow their learn to ski/ride program by empowering beginners to make Wachusett their ski and snowboard go-to.

The Ascent360 Solution

The Wachusett marketing team and Ascent360 developed a comprehensive, omni-channel ‘Learn to Turn Program’ that runs continuously and automatically by combining real-time data from engagements, rentals and lessons. The campaign offers text/email/direct mail discounts after completing either a 1- or 3-day lesson packages plus upgrade rewards to encourage the beginner to continue progressing at their skill level. The Ascent360 CDP also automates direct-mail reminder post cards delivered 14 days after the beginner returns home. Wachusett Mountain continues to enjoy success with the Ascent360 platform.

"Ascent360 makes it simple to reach out strategically, through multiple marketing channels to make sure all of our great skiing opportunities get the traction they deserve."

Carolyn Crowley Stimpson

Ready to see what great things we can do together?

We guarantee at least a 2X ROI within the first year.

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