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Mission Ridge Makes Smart Marketing Decisions with Ascent360 Customer Data Platform

Ski School Director Jodi Taggart at Mission Ridge is using the Ascent360 CDP to target the right skiers and snowboarders at the right time.

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The Stats

Increased Freedom Passholders to Season Passholders

2nd NSAA Conversion Cup Winner powered by Ascent360

Decreased wasted marketing spend

The Challenge

Located in Washington, Mission Ridge has 36 runs spread over 2,000 spectacular acres and a 2,250-foot vertical drop. When the mountain launched the Freedom Pass, they needed a way to track success so they could continue to innovate. Mission Ridge also wanted move beyond mass marketing and send meaningful content to get guests excited about all the activities offered at the mountain.

The Ascent360 Solution

The Ascent360 CDP centralizes data and sends specific messaging to all the ski resort’s audiences, but a priority for the business was to promote the Freedom Pass. With data-driven campaigns the CDP automates, Mission Ridge could remind passholders in real-time when they had unlocked upgrades and discounts to convert these beginners to life-long skiers or riders. The Freedom Pass campaign and the other targeted outreach were so successful, the ski area was able to cut back on the one-off campaigns they’d been running along with traditional (and expensive) marketing tactics on radio, social media, and print. Mission Ridge continues to profit from the Ascent360 partnership year after year.

"Success with the Freedom Pass program relies not only on a compelling offer and progression ladder, but also important and timely communication with each guest."

Tony Hickok
Director of Marketing

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