The Ascent360 Solution
The Ascent360 CDP centralizes data and sends specific messaging to all the ski resort’s audiences, but a priority for the business was to promote the Freedom Pass. With data-driven campaigns the CDP automates, Mission Ridge could remind passholders in real-time when they had unlocked upgrades and discounts to convert these beginners to life-long skiers or riders. The Freedom Pass campaign and the other targeted outreach were so successful, the ski area was able to cut back on the one-off campaigns they’d been running along with traditional (and expensive) marketing tactics on radio, social media, and print. Mission Ridge continues to profit from the Ascent360 partnership year after year.