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Smartwool® Covers Cost of Ascent360 Customer Data Platform with a Single Campaign

After centralizing the company’s data, the Ascent360 Client Success team and Smartwool® developed an automated re-engagement campaign that more than covered the annual cost of the CDP.

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The Stats

2X

website traffic in a 7-day period

5X more

Low Value customers clicked through

2X more

High Value purchases

The Challenge

Smartwool® provides merino wool apparel and socks. The Company is one of VF Corporation’s outdoor brands, global leader in lifestyle apparel, footwear and accessories.

Smartwool® wanted to consolidate data from multiple touchpoints, so it could deliver more specific and authentic communications to their prospects and customers.

The Ascent360 Solution

After centralizing the company’s data, the Ascent360 Client Success team and Smartwool® developed a re-engagement campaign. First, targets were divided into High Value (made a purchase within the last 6 months) and Low Value segments (non-purchasers). Second, High and Low Value segments were sub-divided and sent two different offers to A/B test, making 4 sub-segments total. Additionally, a test-and-roll subject line experiment was conducted to maximize results. Then, the Ascent360 platform automated sending out the appropriate campaign to the audiences. Results and return were calculated within the Ascent360 CDP and this single campaign more than covered the annual cost of the platform.

"Ascent360 has made it possible for SmartWool to get a complete view of our customer, no matter what the touchpoint."

Sarah Seifert
Director of eCommerce

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