Most marketers share two challenges: a disconnected sales and marketing ecosystem, plus consumers who want a meaningful and tailored brand experience. Customer Data Platforms (CDPs) close the gap between the two by gathering data from all sources and transforming it into unified customer profiles. CDPs then create segments, make recommendations for the best individualized approach and automate delivery to marketing systems.
In this webinar, we explore what a CDP is and the show the value for B2C marketers. Then Ascent360, will discuss the 3 ways CDPs help brands, retailers and resorts develop successful revenue-generating campaigns that increase engagement and maximize lifetime value.