David M. Raab, CEO of The CDP Institute, a vendor-neutral organization, defines CDPs for B2C marketers. Mr. Raab named the Customer Data Platform category in 2013. As Principal at Raab Associates, Inc., he has been helping marketers understand, find and deploy appropriate technologies since 1987. Mr. Raab regularly speaks and teaches at conferences around the world. He has published hundreds of articles on marketing technology and is author of the Marketing Performance Measurement Toolkit (Racom Books, 2009).