How to Keep Customers Riding and Buying as We Return to the New Normal
June 1, 2020
Best Practices From Bike Industry Veterans and Marketing Experts
It’s challenging to keep up with today’s new pace but even more important now than ever to engage with your customers in an authentic way. The same holds true no matter the size of your shop.
Let’s face it … you’ve seen more business in the last 60 days than you saw all of last year. You are seeing new faces walk into your store and even more reach out online. Who are these new shoppers and how do you ensure you hold on to them for life? In the spirit of sharing best practices, lessons learned and in support of the bike industry, Ascent360 & Mike’s Bikes are joining together to debut this virtual program.
The speaker line up includes a leading bike retailer in the trenches as well as marketing and association executives committed to supporting the bike retail industry joining together to discuss:
The importance of capturing and segmenting customer data to maintain an authentic voice
How to come across as a “partner” and trusted brand for life
Maintaining contact and automating workflows so that your customers don’t forget about you i.e. gear upsells, trade in
How to proactively present warranty and maintenance checks to retain customers
Inspiring your customers to prioritize wellness to elevate your brand