It is a Challenging Time to Communicate With Ski Resort Guests and Each Resort is Unique
In the spirit of sharing best practices, lessons learned and in support of the ski industry, NSAA & Ascent360 joined together to debut this virtual program now available on demand.
The speaker line up includes ski resorts in the trenches as well as marketing executives committed to supporting the ski industry and resort business joining together to discuss:
- The importance of customer segmentation, communication authenticity and tips to maintain an authentic voice in the midst of chaos.
- How to come across as a “partner” and trusted brand How this pandemic has affected both current and future communication plans.
- Communication beyond the guest – strategies for working with your local community, government agencies and your staff.
- What other like D2C businesses are doing to stay connected to their customers in the down turn – what is working and what’s not.
To listen to a recording of this presentation, please click click here.