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How to Create a Community of Retail Brand Ambassadors Thru Data Driven Marketing & Events

September 9, 2020

Creating a Customer Community Through Events Both in Person and Now Virtual is Part of Core Marketing Strategy for Leading Outdoor Retailer Alpine Shop

Alpine Shop has been hosting clinics since the 1980’s and debuted a series of running, paddle and trail events in the 2000’s that have grown thru present day.

In the spirit of engaging anyone from a beginner to an expert they are creating an inspired community that comes back to not only participate in events but to purchase products and gear in person and online. The foundation of success includes using data driven marketing strategies to house, grow and engage with this community.

Speakers

Scott Buelter
Scott Buelter
CEO & President
Ascent360

Todd Oswald
Todd Oswald
Marketing Director
Trail Runner & Paddler
Alpine Shop

Best practices from outdoor industry veterans and marketing experts discussing:

  • Developing community thru live and virtual events
  • The importance of capturing and segmenting customer data to maintain engagement
  • Using post event and purchase surveys to capture voice of customer and engage for future
  • Offering promo codes and automating workflows to motivate purchase behavior
  • Inspiring beginner to expert “race participants” to prioritize wellness and elevate your brand

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