The Importance of Data
Marketers cannot have blind spots. You need to know when a prospect has converted whether they purchased on your site or Amazon. You need to know who they are, what they are doing and on which channels. Then you need to act on that information in real-time.
This is extremely difficult without consolidated data. You may miss key interactions by time you get the data point, create the messaging, build the creative and launch the communication. This is why we built a CDP for the mid-market. Our platform provides the insights marketers need to succeed.