Our platform tracks revenue and attributes to your campaigns and channels so you can understand your return and improve effectiveness. The Ascent360 CDP sits at the center of your sales and marketing ecosystem. Because we connect incoming sources with your outbound systems, we can accurately attribute your marketing activities to revenue. We can attribute revenue to email, direct mail and digital marketing campaigns through transactional matchback algorithms.
This means that our system reviews the marketing campaigns you are sending and compares them to transactions – in store, through e-commerce or other sources. We show you campaign by campaign and at an aggregate level, revenue and ROI.
We are a committed partner focused on achieving clients’ goals. Your Client Success Team includes marketing experts and a host of data analysts and data scientists. We map out a path to value and automate critical plays to prove it works. Then we set up weekly, monthly and quarterly reviews to ensure we uncover every way for you to grow your business.