Tag Archives: CDP

ASCENT360 ANNOUNCES NEW USER INTERFACE AND FEATURES FOR CUSTOMER DATA PLATFORM

Company Continues to Innovate its CDP for B2C Marketers in Brand, Resort and Retail Segments

GOLDEN, COLO., Oct. 14, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, today introduces additional functionality and a new user interface (UI) that makes the platform even more intuitive for marketers to build authentic relationships with prospects and customers.

The Ascent360 CDP helps business-to-consumer (B2C) companies grow by providing a Software-as-a-Service (SaaS) solution, which consolidates disparate customer data into a single source of truth.  Once data is unified within the Ascent360 CDP, marketers use platform intelligence to develop relevant communications to prospects and customers. Then, the Ascent360 CDP makes data accessible to other software systems to activate campaigns, plus automatically analyzes the results.

“As one of the first companies to develop a true CDP, we focus on innovations that bring Fortune 500-level marketing tools to businesses of all sizes,” said Scott Buelter, chief executive officer at Ascent360. “It is important for us to stay on the leading edge of CDP technology for our clients, so this year we developed a new UI and a number of product enhancements.”

The new UI helps marketers quickly get information about the omni-channel campaigns the CDP automates and provides insights to take further revenue generating actions.  Buelter adds, we developed a new dashboard for the platform. Now marketers can see how many people are in the CDP, how to contact them, and how the database has grown over time. Most importantly, marketers can see how much revenue the Ascent360 platform has driven and an easy way to compare those metrics from previous periods or years. The new UI also makes it easier to tell when key information is missing and gives suggestions for how to bring data into the CDP.

“Business critical information is condensed, graphs and charts were made easier to understand and insights to quickly take action are highlighted,” said Buelter. “This way marketers can target specific segments of customers armed with the right data.”

Many other front and back-end enhancements have been made including data dictionaries, one-click functionality and additional administrative capabilities.

“Ski resorts, brands and retailers depend on us to make sense of their data so they can capitalize on opportunities only made possible with our CDP,” says Buelter. “Because our clients realize dramatic growth from our solution, we are motivated to continue to innovate.”

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today manages over 150 databases for clients across multiple retail, resort and e-commerce segments. With the mission of simplifying and humanizing data, the Ascent360 Software-as-a-Service (SaaS) solution helps marketers understand their prospects or customers and personalize their approach to meet individual needs. Ascent360 offers on-going data analysis and strategic marketing guidance to guarantee an immediate and a long-term return on investment.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.  

 

Mont-Orford Chose Ascent360 to Bring the Resort to New Heights

Ascent360’s Customer Data Platform (CDP) and industry specific marketing expertise helps resort increase visitors.

Golden, Colorado — April 25, 2019 — Today, Ascent360, a leading Customer Data Platform (CDP) provider for mid-market companies, announced that Mont-Orford is joining the long list of ski resorts that trust the company’s CDP to enable authentic relationships with their prospects and customers. 

Located in the Mont-Orford National Park in the eastern region of Quebec, Canada, the resort offers year-round activities for thousands of visitors.  Mont-Orford wanted to ensure ultimate customer understanding and to develop specific offers with a perfect knowledge of its consumers.

The resort is collecting information that visitors consent to provide.  Yet, the data was difficult to access, and analysis was manual.  Mont-Orford needed a system that would make it easy to get a single source of truth for the marketing team to effectively utilize. 

“The Ascent360 platform provides a full picture of our customers and prospects,” said Pascal Mongeau, Mont-Orford general manager.  “Once all our data is harmonized within the Ascent360 platform, the information is then made available to our other marketing systems so we can engage with skiers, riders, golfers, or families taking the gondola to see the fall foliage”.

Mont-Orford selected Ascent360 because of its data expertise and also for its knowledge of marketing best-practices.  They appreciate getting a 360-degree view of each person and the ability to the direct relevant information right from the platform.  The combination of the Ascent360 platform with industry guidance meant Mont-Orford could stay true to its mission of getting generations outdoors and enjoying the natural beauty of the Quebec resort.

“It’s not just about our data platform, we partner with our clients and work with them every step of the way through the process” said Carlos Perez, chief revenue officer at Ascent360.  “By helping marketers improve customer engagement and marketing effectiveness, our clients see near term results and revenue impact year over year.” 

The Ascent360 platform empowers marketing teams to speak to individual consumers based on their immediate circumstances and intent.  Resorts like Mont-Orford can then have a positive impact on each visitor and get them returning season after season.

For more information:

Kristi Ashton

1.720.728.3362

kashton@ascent360.com

ascent360.com

PODCAST: How to Capture Data and Use it to Catalyze your Business

 

PODCAST: How to Capture Data and Use it to Catalyze your Business with Director of Marketing, Laura Hazlett from Ascent360

This week, Laura recorded a podcast with Verde Strategy’s CEO, Kristin Carpenter-Ogden to  discuss Data and Customer-Centric businesses!

Episode Preview: Data, data, data! It’s all anyone can talk about, but HOW do you get it? And once you have it, how do you make it work for you? In today’s episode, our data guru, Laura Hazlett of Ascent360, breaks it down in an easy-to-understand way that will empower you to implement.

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Customer Data Platform vs. Customer Relationship Management Software

 

The Difference Between a CDP & a CRM

Do you get confused with the three letter acronyms CDP and CRM getting thrown around in the tech world? We can help with that. Gartner reported that 47% of marketing leaders said they already have a CDP in full production and another 19% are in the process. Interestingly, Gartner also reported that over half (52%) identify Salesforce Analytics Builder as their customer data platform.

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How Ascent360 and a Customer Data Platform Can Power Your 2018 Growth

how Ascent360 and a Customer Data Platform can power your 2018 Growth

How Ascent360 and a CDP Can Power Your 2018 Growth

Are you looking into 2018 desiring to power your company’s growth, but not sure where to start? There are countless directions you could go, but if we could tell you one thing, we would say to always start with your data. Believe it or not, your current data is a goldmine just waiting to boost your revenue! And the best way to do that is through a Customer Data Platform. Many people ask us what Ascent360 does, and what a Customer Data Platform actually is. So, in this article we hope to answer most of your questions and give you a comprehensive overview of just that.

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