Tag Archives: GDPR

Not All Email Subscribers Are The Same

Are You Looking At Email Statistics Enough?

Communicating to your customers is more important than ever and email serves as a great channel in which to do so. Not only is email the cheapest option for communication, it allows you to communicate to many people at one time. I know, very obvious stuff so far, but stick with me. My question to you is, how often are you looking at your email list? Your engagement? Your subscribers’ status? For many of us, that answer is not often. However, with recent regulations in place and laws becoming stricter, it is going to become increasingly more important to start focusing and learning who is on your list, how they got there, and what their current level of engagement is.

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Are You Ready For GDPR Regulations?

GDPR

General Data Protection Regulation (GDPR)

On May 25th, the new privacy law for the European Union (EU), known as the General Data Protection Regulation (GDPR) will be immediately enforceable. This regulation will greatly simplify the privacy laws in the EU which while good news for email marketers, it will also be the strictest law globally.  It will require that any marketer with EU consumers data will need to comply with this law, regardless of where they are headquartered. 

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